Remember the book example from a few weeks ago? If you are asked to draw something a few times, don't make each drawing be the same object at different angles or views. Instead, think about using shapes to create your idea.
Logo design, however, is not about a great looking icon.
The design itself should be meaningful and include things about the company and it's mission.
WHAT IS YOUR COMPANY'S IMPRESSION?
There are certain ways that most companies would describe themselves. "We'd like people to think we are trustworthy!" Well, of course. What company wants their customers to think they are liars? It's important for a company to pick unique adjectives to help them stand out (and to help you have more to work with as a designer.) So, think about how your ideal profession should present itself.
WHAT KIND OF LOGO SHOULD I MAKE?
Check out this list of the 7 different types of logos. Some of these will not apply to your company.
HOW CAN YOUR MAKE YOUR LOGO CLEVER OR MEANINGFUL?
How can you combine meaning with design? Can you mash shapes? Can you manipulate text? Can you use the negative space?
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STEP ONE: Brainstorming and Research
In this project, you are also acting as the client, which isn't ideal but we'll go with it.
As the client, write down 1-2 sentences that explains what your company does. What does your company do for clients/customers? Do you provide a service? Sell a product?
As the client, choose three adjectives from this list that describe your company.
As the designer, write down a word association for the field your company is associated with and each of the adjectives. What visuals/objects/connections come to mind when you hear these words?
STEP TWO: Concepts
Draw/Sketch at least 7-10 ideas that might work for a logo. Use the 3 adjectives as a guide. Use these as a driving questions for each design you make:
- How do your design decisions illustrate the three adjectives that describe the company?
- How have your illustrated these adjectives?
STEP THREE:
You will be creating a logo using Adobe Illustrator. You should pick your best three concepts from brainstorming and move forward with them. Try not to use the pen tool at all. Instead, use geometric combinations to create each design.
