For this assignment, you will finding 4 examples of the typeface categories below. Pay attention to the qualities of each typeface. Open a new document that is 10x10 at 300ppi. List the category and the typefaces you found that fit that category.
You will need to DESIGN this assignment using:
Alignment - how objects line up.
Balance - visual distribution of weight.
Proximity - visual groups and how space indicates a relationship
Hierarchy - a ranking system using size and style for your text to show importance
Repetition - repeating your formatting for things that have the same importance or meaning
When listing each example of that category, please change the typeface to the actual font.
PARTS OF CHARACTERS
TYPEFACE CATEGORIES
SERIF TYPEFACE CATEGORIES and QUALITIES HUMANIST SERIF
Always has:
• short and thick bracketed serifs
• ascenders with slanted serifs
• low contrast (difference) between horizontal and vertical strokes
TRANSITIONAL SERIF
Always has:
• wider, graceful bracketed serifs with flat bases
• greater contrast between thick and thin stokes
• height of capitals matches that of ascenders
Usually has:
• large x-height
MODERN SERIF
Always has:
• unbracketed hairline serifs
• extreme contrast in weight variation
SLAB SERIF
Always has:
• thick, block, rectangular serifs
• serif terminals that may be either blunt and angular or rounded
SANS SERIF TYPEFACE CATEGORIES and QUALITIES
Always has:
• contrast in stroke weight is obvious
• medium x-height.
• calligraphic features such as extra weight in the curves
Usually has:
• sometimes features soft terminals rather than a straight cut
• usually has a rather elegant double story ‘g’ reminiscent of serif typefaces.
TRANSITIONAL SANS
Always has:
• similarity to its serif version (Large x-height; The height of capitals matches that of ascenders) except strong strokes with consistent widths
• more uniform characters than Humanist typefaces.
GEOMETRIC
Always has:
• use of geometric elements and repetition (circles, triangles, etc.)
Usually has:
• relatively low x-height (for a sans serif)
• often a minimalist approach and stylization of details, such as a spurless ‘G’ (that's the inside part) and a one story ‘a’ and ‘g'
