VANS - Technology in Design

Vans is having a contest for a design or pattern that illustrates the concept "Technology in Design." For this assignment, you will need to come up with an entry for this contest. The final winning design will be featured on their Custom Designs page for customers to use when designing their own sneakers. See link below.

You may not use any image that is not your own.
You cannot re-vector in any way.
You many not use any existing logo or design.

You will need to follow the same design process:
Step 1: Brainstorm and Research
You should be researching everything you possibly can about the company, the contest and the purpose of this design. Vans is now your client. You will need to come up with concepts that are appealing to them and their consumers. You should be making a folder on your desktop with all of the research an inspiration you find. Use google. Use Pinterest. Search hashtags.
Step 2: Sketch
Step 3: Design

We will be adding two steps to this process.
Step 4: Critique
Step 5: Revise

 

TIPS:
  • Photoshop is probably not the best choice for this assignment. Illustrator will produce a cleaner design that is more suitable for printing.
  • Consider making a pattern, since this will be used in the "patterns" section on their customs page. We went over how to make a seamless pattern. You should definitely explore this option as a possible solution to this assignment.
  • Think outside the box. The theme is Technology in Design, which is pretty broad. Think about all of the aspects of TECHNOLOGY you could explore. Think about all the aspects of DESIGN you could possibly explore.

Final Design: 11x14